I think it has to do with the fact that the US (and Canada) very early on had unlimited texting plans, and iMessage would make use of that (iPhones just send texts for iMessages in absence of a data connection). WhatsApp can only use data, which is cheaper and used to be unlimited (that's gone) in the EU. In contrast, texting was and still is insanely expensive in the EU (per byte it is staggering even, compared to normal data). Since data coverage was poor in the US in the 2G days (is this true? In the EU 2G was GPRS, meaning available when normal voice was available... I think it differs for US networks?) and texting was often included in a subscription, iMessage made a lot if sense and was very reliable.
I remember early iPhone users complaining here in the EU that their iPhone unpredictably would sent iMessages either for free over wifi or for 50ct/message over sms/text (us EU citizens avoid sms/texting like the plague, allthough unlimited plans are now more commonplace, it's just too late). I recently set Signal to deal with my sms/text messages. Boy was that an expensive mistake when I accidentally texted my friend in Curacao instead of sending a normal Signal message.
>WhatsApp can only use data, which is cheaper and used to be unlimited (that's gone) in the EU. In contrast, texting was and still is insanely expensive in the EU (per byte it is staggering even, compared to normal data).
You need to specify where in the EU, because it doesn't mirror my experience in France for instance. Data used to be very expensive while there were no shortages of plans with near-unlimited texts. It also isn't the case in many other countries in the world in my experience. AFAIK the advantage of WhatsApp over plain texts isn't that it's cheaper per-se, it's that it works over wi-fi which means that as long as you find a hotspot anywhere in the world you can use it. No need to worry about roaming fees, no need to worry about how many texts or MB of data are in your plan.
In the Netherlands 10 euro for truly unlimited was commonplace. I held on to that plan from 2011 until last year, when they decide I couldn't have 4G and unlimited data.
You really don't need to specify where in the EU, because there are vastly more people in France communicating regularly with people in other neighboring countries. If you need to specify where in the EU, then you need to specify where in the US as well, because France is about the size of a single US state.
Americans mostly talk to other Americans, who also have unlimited texting plans. French people are probably talking to people who live in Belgium, Germany, the UK, Spain, etc. who will all encourage them to use WhatsApp.
Texting plans got huge allowances early on in the UK. I don't remember ever seeing unlimited data plans. However, the thing that was really expensive was "multimedia" messages (MMS), and occasionally you'd generate one of these by mistake by including an emoji in an SMS then suddenly be charged a whole pound for it.
International texting is expensive though, while it's free in Whatsapp. Which is why it took off among various diasporas.
Whatsapp's dominance everywhere outside the US has nothing to do with the generous texting plans here. These were common all over Europe as well. The reason the US has been slower to transition to data-based texting is due to our size and the rarity of Americans traveling internationally.
Imagine if every state in the US was a different country. That's basically Europe. Say you got charged roaming fees every time you traveled from New York to Connecticut. This was true in Europe until they passed regulation that mandated compatibility.
Wi-fi had no roaming upcharge. Hence why texting that works over wi-fi became the default.
It is also that the penetration of iPhones is not as high in many regions. WhatsApp, WeChat, Line are all dominant in places, especially in regions where your peer group can't all afford a $300 phone. And people don't switch to the more limited iMessage when they do become wealthier, or when cheap second hand iPhones become common.
I remember early iPhone users complaining here in the EU that their iPhone unpredictably would sent iMessages either for free over wifi or for 50ct/message over sms/text (us EU citizens avoid sms/texting like the plague, allthough unlimited plans are now more commonplace, it's just too late). I recently set Signal to deal with my sms/text messages. Boy was that an expensive mistake when I accidentally texted my friend in Curacao instead of sending a normal Signal message.