That's comparing tracking advertising with bad data to tracking advertising with good data. Where's the comparison of tracking to non tracking advertising?
Tracking advertising costs the advertiser more (and makes the ad provider a lot more), but there's little evidence to suggest it's significantly more effective than content advertising. And this isn't even accounting for the enormous social cost of private surveillance.
Tracking advertising costs the advertiser more (and makes the ad provider a lot more), but there's little evidence to suggest it's significantly more effective than content advertising. And this isn't even accounting for the enormous social cost of private surveillance.
https://techcrunch.com/2019/01/20/dont-be-creepy/