But this is a game they could never win, if they try to compete against google on marketing.
Where Mozilla could have the upper hand, is the idealistic community.
They would do the marketing, if FF would align with their goals ... which seems to be more and more a problem.
I was really alienated when FF tried to sell me advertisement as a feature some time ago. Those moves destroy trust. "Ah, so just another bullshit company. No thanks. Why should I support them?"
But the community and people who actually love open technology, privacy and the internet and don't want to hand it all over to google, facebook and co. are still there.
If you believe that Mozilla has no chance in the marketing game against Google, then maybe this is proof of Google's monopoly position and maybe this will convince you it is time for antitrust action against Google.
I think a lot of us came to that conclusion years ago, and that's why we want to like Firefox. Unfortunately I have not yet ascended to my rightful throne as emperor of earth, so I cannot simply snap my fingers and command the dismantling of Google.
If Mozilla were throwing resources at a legal battle against Google, I'd be skeptical but interested. But marketing? I've never seen a paid advertisement for Firefox. Where the hell is that money even going? They should have purged their entire marketing staff after that "Mr Robot" advertisement debacle, but instead there was little other than half-hearted apologies.
Where Mozilla could have the upper hand, is the idealistic community. They would do the marketing, if FF would align with their goals ... which seems to be more and more a problem.
I was really alienated when FF tried to sell me advertisement as a feature some time ago. Those moves destroy trust. "Ah, so just another bullshit company. No thanks. Why should I support them?"
But the community and people who actually love open technology, privacy and the internet and don't want to hand it all over to google, facebook and co. are still there.