Well part of making that progress is making the status quo (driving your car to ... | Hacker News

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		cortesoft on Jan 18, 2020 \| parent \| context \| favorite \| on: Students defeat new 'Barnacle' parking clamp, skip... Well part of making that progress is making the status quo (driving your car to school) slightly more inconvenient by charging to park. That will encourage other modes of transportation.

chiefalchemist on Jan 18, 2020 [–]

I agree. But slightly isn't working. So perhaps it's time to revisit the possible solutions?

fwiw, last year I read Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

He makes the case, numerous time for rethinking the approach to problem like this.

https://www.amazon.com/Alchemy-Curious-Science-Creating-Busi...

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