-join Nvidia "the way it's meant to be played!" "marketing program" receiving ton of $, in return tesselate the SHIT out of everything, go deeper than pixel count, and dont forget to tesselate ocean under the level https://techreport.com/review/21404/crysis-2-tessellation-to... ~30% drop on AMD hardware!
-join Nvidia "the way it's meant to be played!" "marketing program" receiving ton of $, in return drop DirectX 10.1 support making the game 20% slower on ATI/AMD https://techreport.com/news/14707/ubisoft-comments-on-assass...
-join Nvidia "the way it's meant to be played!" "marketing program" receiving ton of $, in return tesselate the SHIT out of everything, go deeper than pixel count, and dont forget to tesselate ocean under the level https://techreport.com/review/21404/crysis-2-tessellation-to... ~30% drop on AMD hardware!
-partner with Nvidia to get your game bundled, in return implementing GameWorks slowing down ATI/AMD users by up to 50% https://arstechnica.com/gaming/2015/05/amd-says-nvidias-game... https://blogs.nvidia.com/blog/2015/03/10/the-witcher-3/
This is industry today.