Of course, Facebook had a massive effort to crackdown on "fake profiles", and they've kept fake profiles fairly rare. Thus the only way to get profiles for "objects" (companies, products, brands, etc) is to go through FB Pages.
It's no AdWords, but it's certainly not a terrible model.
I hadn't considered that but you are right, Facebook's pages are kind of similar. A Twitter version would be better though because it will be more interactive and real time. And since it will revolve around messaging, it should be easier to monetise on an ongoing basis.
Of course, Facebook had a massive effort to crackdown on "fake profiles", and they've kept fake profiles fairly rare. Thus the only way to get profiles for "objects" (companies, products, brands, etc) is to go through FB Pages.
It's no AdWords, but it's certainly not a terrible model.