- Features (like bypassing ad-blockers [1], see which tweets got traffic [2], events, ...)
We have customers like banks and governments who really care about the privacy part. Most of our customers use our tool because it has a very simple interface. One thing that also plays a big role is the likability of the brand. People seem to like it and are willing to pay money for its mission. We even had customers that didn't use our tool but where actively keeping the subscription active.
>Google Analytics doesn't report visits for users that have ad-blockers on, right?
It's not really on GA but rather the ad blocking plugin you use (Or even if you are using some browsers that try and block trackers).
As an example, if you use UBlock Origin, I think by default it uses the "Pete Lowe" list to block, which by the looks of it Simple Analytics is also blocked on : https://github.com/simpleanalytics/roadmap/issues/200
Typically UBlock is just a "block all" type thing. Adblock is a little different in that they started allowing through "Acceptable Ads" (Not sure if that extends to trackers), which people went absolute ape about because now "Ad Block" doesn't block "all" ads, just ones that it deems not acceptable.
But anyway. TL;DR; Any tracker, ad, CDN, hell even HTML Fingerprint can be blocked in ad blocking plugins, just depends on the will of the people maintaining the block lists to add it.
- Privacy friendliness
- Features (like bypassing ad-blockers [1], see which tweets got traffic [2], events, ...)
We have customers like banks and governments who really care about the privacy part. Most of our customers use our tool because it has a very simple interface. One thing that also plays a big role is the likability of the brand. People seem to like it and are willing to pay money for its mission. We even had customers that didn't use our tool but where actively keeping the subscription active.
PS: Server side tracking is already possible [3].
[1] https://docs.simpleanalytics.com/bypass-ad-blockers
[2] https://simpleanalytics.com/simpleanalytics.com/referrers/tw...
[3] https://docs.simpleanalytics.com/server-side-tracking