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It depends greatly on your apple retail store location, many of them are fairly tight run little ships, but some (say my local fashion island location) seemingly are huge groups of people milling about - I waited 30+ minutes so that an equivalent of a retail store clerk would let me buy a computer I had no questions about.


I would note that it's likely faster to buy the computer from the website/app while standing in the store, and then ask them to bring it out.

They're "more free" to do the pure bringing-stuff-out, because they know they might have to budget 30 mins or more for a complex purchase with lots of hand-holding and transferring and stuff, while a bring-out is always going to be short.

And, if you don't have your phone on you, you could buy a Mac using one of the demo Macs. I think that's almost part of the reason they're there, at this point—they certainly do prominently feature the Buy Now buttons on the kiosk modes they pop into.


I didnt ask them to bring it out - I walked in, they asked me what my purpose was, and I said "I want to buy the most recent macbook pro with an upgraded ssd, your middle tier option" and then they scheduled me to take a seat.

I guess I should have gone around the store and figured that out?

How would I have known that clicking a button on a computer in the store will get me a person faster than an actual person telling me they will get me a person and not just that same person eventually coming out knowing I clicked the button?


I would not feel comfortable putting my credit card details into a display model.


The secret to all of Fashion Island is only ever going during regular business hours on weekdays. Otherwise the whole place is a nut house.


They are all tight little ships until they get overrun with people. Just like everywhere.




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