Windows computers cost half as much, more or less, for the same specs so the replacement rate is probably much higher. Like for the same price you can buy a PC laptop every 2 years vs 1 Mac laptop every 4 years.
When I worked at Apple, the plastic MacBooks outsold everything else because they were cheapest. It was weird that we did all our power/performance benchmarks on a $2000 15" MacBook Pro when they only made up 10-15% of Mac sales.
From that time, we also knew that Macs were extremely popular for home use, IIRC something like 30-40% penetration, but people were using Windows for work or being given a Windows laptop from work for personal use.
One of the reasons Apple never made a Netbook was that it was an inferior good. People, when asked, prefered a larger screen and trackpad but couldn't afford it. The bottom-tier 11" MacBook Air and the iPad were a response to upsell that demand.
I don't follow. Precisely because we are talking about the global usage you have to consider webpages in non-latin alphabets which increase the ratio of Macs for latin alphabet countries.
When I worked at Apple, the plastic MacBooks outsold everything else because they were cheapest. It was weird that we did all our power/performance benchmarks on a $2000 15" MacBook Pro when they only made up 10-15% of Mac sales.
From that time, we also knew that Macs were extremely popular for home use, IIRC something like 30-40% penetration, but people were using Windows for work or being given a Windows laptop from work for personal use.
One of the reasons Apple never made a Netbook was that it was an inferior good. People, when asked, prefered a larger screen and trackpad but couldn't afford it. The bottom-tier 11" MacBook Air and the iPad were a response to upsell that demand.