They still make a large assortment of non-franchised kits. It's not like they're only selling Marvel and Harry Potter kits, even in the big box stores. I was suspect when I noticed this trend in 2007-10, but as I've grown up, the bricks stayed mature. Heck, they still make the 800 piece motorised technic dirt movers that I lusted over in LEGO magazine as a child.