A Civic starts at under $21k per https://automobiles.honda.com/civic-sedan. It's Motor Trend's fault, not yours, but that must be the most decked out Civic possible at that price point. I actually went through the "Build" option for the 2020 Civic Sedan Touring CVT and could not get it above $32k, so I can't explain the $36k figure.
That makes it cheaper[2] than a Honda Civic ($36.3), Volvo S50 ($36), and a BMW 2-series ($35.3).
Are they luxury cars?
[1] Please don't say you can't actually buy one for that, it has been proven many, many times that you can, you just have to call Tesla.
[2] https://www.motortrend.com/price/30-40k/