A good value trade in program would have been nice. I managed to sell my 2017 15” for a bit under $2000 CAD to upgrade to the current 16”. I would have rather dealt with Apple than deal with hagglers and low ballers.
Last time I remember that happening was Porsche's recent launch of the 992 generation 911, in which they poked fun at the fried-egg headlights on the 996. If they can do it, so can Apple. They are both Jedi-level marketing orgs.
When has any tech company ever done that?