I find it a little bit scary that Fred Wilson might not be able to differentiate Marketing from Promotion
Glad to see I wasn't alone in having that thought.
Every business needs to have vision for how its products and/or services relate to its customers and the wider marketplace. Marketing is fundamental to business.
Exactly. If you aren't "marketing," you basically don't have a business. Marketing is just identifying a need, finding a solution to that need, and connecting them. To borrow from Wikipedia[1]:
Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable
Glad to see I wasn't alone in having that thought.
Every business needs to have vision for how its products and/or services relate to its customers and the wider marketplace. Marketing is fundamental to business.
Exactly. If you aren't "marketing," you basically don't have a business. Marketing is just identifying a need, finding a solution to that need, and connecting them. To borrow from Wikipedia[1]:
Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable
[1]: http://en.wikipedia.org/wiki/Marketing