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The article provides good value. But it would be better if the guy (Patrick) also included the script he used to reach out.

1. Research is important - no doubt about it. Without knowing your prospects, you can't do anything to persuade them.

2. Offer value - is also true.

3. Overcome obstacles - also true!

But I'll add one more - baby steps.

Baby steps means that you shouldn't ask to hire you in your first cold email. It feels like a lot of work to do and CEOs typically don't have the time.

Instead propose them a time when you can chat more about it so the CEO can see if you are a good fit, etc.



Patrick here. Agreed. In the initial outreach I gave some context and asked to meet for coffee. Here it is:

"Hi Adam,

My name is Patrick Rivera and we have not met, but since hearing about MissionU on the Rich Roll podcast I've been thinking about how MissionU has the opportunity to improve the future of education.

I've spent the last two years trying to get an internship in management consulting but was repeatedly told I didn't have a chance because I don't go to a target school. Although I eventually succeeded, I realized there are millions of people today that don't have pedigree, but do have potential. I think MissionU would be a grreat fit for me because I'm interested in empowering these people to develop skills needed to maximize their potential

Additionally, I heard you say on Lewis Howes' podcast that one of MissionU's challenges is identifying cities to expand into. I've attached some recommendations based on my research.

Would love to connect over coffee to discuss what you're working on at MissionU and see if there's any way I can help as I'll be in SF until Thanksgiving.

Thanks in advance for your time!"




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