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If a team of career PR folks meticulously iterating on the precise wording of this message to frame the narrative in their favour doesn't count as "cunning" to you, I don't know what would.



I believe "cunning" is not about intent, but the action's effectiveness.

As an attempt to mislead or imply that there are no problems here, this is pretty much a failure, and thus not at all cunning.


That feels backwards. One can certainly intend to be cunning!


If you can intend and fail to be cunning, then the word's meaning must not be defined by the subject's intent.




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