Was it? The techie community often seems to try to speak for the rest of the world and it doesn't always seem correct.
I would be surprised if much of the rest of the world didn't see a difference between "includes the facebook SDK" and "collects your data, bundles it, and sells it". Especially since such a huge percentage of apps include the facebook SDK. There's been specific research on apps that "overcollect" information and its found that typical users will only pay a few cents more for correctly permissioned apps.
When we talk about Facebook, Google, etc. people commonly believe that "selling data" refers to any, direct or indirect, access third parties gain to the data, as captured by the common phrase of "selling your data to advertisers" used to describe Facebook's practices. So, for most people there is no real, qualitative difference between giving advertisers the ability to use the gathered data to target people with ads on the given platform and (literally) selling that data to advertisers, so that they can target people with ads on a variety of platforms. When companies assert that they are not selling data to third parties, they are using the fuzziness of that term in common usage to imply that the data cannot be used by third parties in any way - which is often not true
I would be surprised if much of the rest of the world didn't see a difference between "includes the facebook SDK" and "collects your data, bundles it, and sells it". Especially since such a huge percentage of apps include the facebook SDK. There's been specific research on apps that "overcollect" information and its found that typical users will only pay a few cents more for correctly permissioned apps.