It’s at least a nice option—I don’t own a single device that can play 4k video (and have it look any better than 1440p), but at least it’s available for people who have new televisions. YouTube downscales automatically for logical bandwidth usage.
4k monitors have been $350 or less since 2015. I know because I got one then. There's far more 4k screens than 1440p (wrongly called 2k by some people).