Believe it or not, I DON'T only do long-form salesletters so I don't divide myself into a "long-form-only" camp.
Typically what I do is figure out what the client needs... assess the market/product,etc... and do 1 or the other to START.
However, if I'm not absolutely positive that whatever form I'm using will work - I always recommend that the client test a longer copy page versus a shorter copy page.
All in all... it's not "long form vs. short form".
The bottom line is... you put out all your selling points, and defuse all the objectives. At that point it can be either long or short.
And you end it right there without any "extra" words :)
That could be 300 words... or 10,000 words. Like you said - it depends on a TON of variables!
When I read those "long form" salesletters, I can tell they are just stories written to divide a fool and his money.
Your comment is written in the same exact way. It isn't formal language (substituting 1 for one, for example), so I assume you write that way to seem "authentic" and "trustworthy", like you aren't trying to take advantage of someone. You throw superfluous, vague praises at every chance, hoping to ingratiate yourself with the "customer". Another annoying thing is how long it takes to express a short, simple idea -- the opposite of good communication. Unfortunately, your kind will continue to exist, as PT Barnum was right about suckers.
Your comment could have been written much more clearly:
I don't only do long-form salesletters so I don't divide myself into a "long-form-only" camp. Typically I assess the market/product, etc and start with one form or the other. However, if I'm not absolutely positive that whatever form I'm using will work - I always recommend that the client test a longer copy page versus a shorter copy page. You need to put out all your selling points, and defuse all the objectives. And you end it right there without any "extra" words. That could be 300 words or 10,000 words. Like you said - it depends on a TON of variables!
If you had written that, I would not have felt my intelligence insulted.
Believe it or not, I DON'T only do long-form salesletters so I don't divide myself into a "long-form-only" camp.
Typically what I do is figure out what the client needs... assess the market/product,etc... and do 1 or the other to START.
However, if I'm not absolutely positive that whatever form I'm using will work - I always recommend that the client test a longer copy page versus a shorter copy page.
All in all... it's not "long form vs. short form".
The bottom line is... you put out all your selling points, and defuse all the objectives. At that point it can be either long or short.
And you end it right there without any "extra" words :)
That could be 300 words... or 10,000 words. Like you said - it depends on a TON of variables!