Jobs recently said Apple operates at the intersection of liberal arts and technology. Perhaps they could claim to be a little more humanistic than their competetors, this is still a huge reach. To what extent do you think the claim is valid?

Jobs is quoted saying from his iPad 2 launch that:

"It's in Apple's DNA that technology is not enough. It's tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it's the next PC market. That is not the right approach to this. These are pos-PC devices that need to be easier to use than a PC, more intuitive."

source: http://www.engadget.com/2011/03/02/live-from-apples-ipad-2-event/