I pay for youtube premium and its totally worth it, but I do hate those vids that put advertisements into them. At least some put it at the end which I am ok with
I've seen a lot sponsored by Brilliant.something or so. Usually kurzgesagt, but on others too. I guess it must be a good ROI paying those high-profile channels for the ammount of subscriptions they must reel in.
I wouldn't say 'very well', from what I've seen of it in the last couple weeks. The crowd sourcing is not particularly reliable. (Why do you think I'd want to skip 2 seconds in the middle of a conversation just because a sponsor got mentioned?)