> wouldn't that lead to a higher ROI when people eventually spend ?
There is an opportunity now to invest and come out ahead in the long run. Most companies are conserving and cutting back right now, given the uncertainty.
Yep, many strong companies in competitive niches have become new leaders of the pack when they have combined a financially privileged position with marketing spend in times when others are cutting back.
There is an opportunity now to invest and come out ahead in the long run. Most companies are conserving and cutting back right now, given the uncertainty.