We are not talking about a smartphone vs no smartphone, we are talking about a $1,000 vs a $200 smartphone (or a 4y old model).

And to my point, both of those models will be iPhones for a lot of people, and apple's brand will be fine.

I don't know if apple makes any cheap phone, but either way, the problem isn't apple's brand, it is apple's profits.

Apple's operating margin is the lowest it's been in a decade. What are you talking about?