To answer your last question. I work in adtech, sort of. One of the reasons you'd want to pay to acquire customers right now is firstly dependent on your product.
As an example, lets say your product has a conversion time of 6-12 months. If you strike right now and have the right content to keep people engaged over that time period while theyre in quarantine they'd be ready to "convert" right near the end of some of the most stringent quarantine restrictions.
If you don't spend, then you just burned an entire year's worth of leads in your funnel.
As an example, lets say your product has a conversion time of 6-12 months. If you strike right now and have the right content to keep people engaged over that time period while theyre in quarantine they'd be ready to "convert" right near the end of some of the most stringent quarantine restrictions.
If you don't spend, then you just burned an entire year's worth of leads in your funnel.