I hear what you're saying, but at the same time - coming from an area with its own relatively small language (<500K speakers) - there is a definite need or interest in websites and media in one's "own language", in our case it's things like local news websites (with comment sections of course), newspapers and a TV channel. Said TV channel, like all the other regional channels, get some shared time on the public networks as well, and a block in some of the national news bulletins.