If someone's business is self sustaining and supports somebody's lifestyle, it's successful as far as I'm concerned. Ultimately that should be the basis behind a business. This is just my own likely, uninformed opinion but I feel this attitude of ever constant growth above all else is ultimately harmful and in the end actually ends up stifling innovation and creativity.
A small comfortable business with some extra revenue is probably more likely to take some risks ans come up with something new than a large corporation focussed on maximizing revenue growth. The amount of capital the smaller business has available may be less, but what good is capital if you're not willing to innovate and try new things.
In a lot of ways it's kind of like the indie vs AAA games market. Small indie games may not be as visually impressive or make as much money as those epic AAA games, with photorealistic graphics and Oscar award winning cutscenes, but the good ones sre usually pretty innovative and offer quality gameplay a lot of those larger games focused on wide appeal and maximizing profit.
Case in point: who would have ever set out to make Minecraft? The only reason to do it the way it was done was due to the constraints on capital expenditure. Lately I've been playing Dragon Quest Builders 2 and it's awesome. It mixes a block building sandbox game with a more traditional RPG. The thing that makes the game, though, is the blocks. Building with blocks is simple, intuitive and incredibly fun. But I don't think anybody would have sat down and thought "Building with blocks is just good UX" unless they had some reason to try it.
A small comfortable business with some extra revenue is probably more likely to take some risks ans come up with something new than a large corporation focussed on maximizing revenue growth. The amount of capital the smaller business has available may be less, but what good is capital if you're not willing to innovate and try new things.
In a lot of ways it's kind of like the indie vs AAA games market. Small indie games may not be as visually impressive or make as much money as those epic AAA games, with photorealistic graphics and Oscar award winning cutscenes, but the good ones sre usually pretty innovative and offer quality gameplay a lot of those larger games focused on wide appeal and maximizing profit.