I don't think your car example holds up. Sure, Honda has brands they call "Accord" and "Civic", but a 2019 Accord is different from a 2014 Accord. I don't think anyone would tolerate a rise in prices on a 2014 Accord manufactured year after year: if Honda never changed the car and continued calling it "2014 Honda Accord", I don't think they could raise its price.
I'm a little closer to accepting your premise with Disney. However, it's not "parking" you're paying for; it's "parking at Disney" and Disney continually makes changes to its product offering. Further, neither "parking at Disney" nor "tickets for Disney" are a regular, periodic purchase.
> Tommy Hilfiger will never be a prestige brand again.
They don’t sell the same shirts every year either. But, they can’t simply make a better product next year and expect to charge premium prices because people associate brands with relative costs. Bud light at 30% more a case is not going to sell well even if they suddenly increased the quality. Thus Honda created the Acura brand when they wanted to sell up market, and even BMW swaps to Rolls-Royce when they want to go really up market.
I'm a little closer to accepting your premise with Disney. However, it's not "parking" you're paying for; it's "parking at Disney" and Disney continually makes changes to its product offering. Further, neither "parking at Disney" nor "tickets for Disney" are a regular, periodic purchase.