doubling down is not about increasing focus. It is about increasing risk by making a BIGGER (not smaller) bet on something.
This is in the original meaning in gambling (you are convinced you are right and so double your bet) and elsewhere.
Only in PR land is a cash flow pullback and risk reduction step such as a headcount reduction called a doubling down. It goes to show how pernicious these types of intentional miswordings are.
Amazon launched Fire Phone and Alexa months apart. They shit-canned the phone and doubled down on Alexa. Itβs not just PR speak.
Many of the phone people either left the company or went to work on Alexa. They also did a massive inventory write down for the phone in their quarterly report.
It seems to me like you are agreeing with the parent. Amazon increased their risk by closing the phone side and increasing the resources allocated to Alexa and hence the double down.
This is in the original meaning in gambling (you are convinced you are right and so double your bet) and elsewhere.
Only in PR land is a cash flow pullback and risk reduction step such as a headcount reduction called a doubling down. It goes to show how pernicious these types of intentional miswordings are.