A friend of me added support for sending Giphy animations to a school project 2 years ago. He finished that in 2 or 3 hours. The API is basically give us 1 word and we give you givs / jif's / jivs / gif's idk. I atleast I understand why developers want to use it.

For users it can be useless because they do not seam to understand multiple words and they do not have localized memes, so they for example don't understand dutch words and they don't have dutch memes.