The total ownership of virtually all the data for a huge percentage of the population could be argued to be a high price, depending on your perspective.
Google has many competitors in the data gathering business. If you combine the few big tech companies data gathering it is a significant portion thereof, but the fact that you have to combine them means any one is not a monopoly by itself.
The total ownership of virtually all the data for a huge percentage of the population could be argued to be a high price, depending on your perspective.