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> I think this is not a tech problem, to change the behavior people need to care about the environment.

I fail to see how they're incompatible. GP's suggestion is a way to put the impact of people's habits in front of them rather than have that information be mixed with a hundred other signals and only available from indicators somewhere in the basement. In the same way you might use a kill-a-watt or 3 to see how much your various devices and appliances are consuming in what mode.

And having goals is a pretty well-known way to motivate people, hence the "gamification".



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