I went with voicestream(t-mobile) to avoid the major telcos in the U.S. Once it became t-mobile, they still behaved better than the others. About mid-year last year they started behaving much like the incumbents, so I switched over to Virgin mobile(Sprint Network). It seems the lesser evil at the moment. The network has been great for me and the prices even better.

Virgin's customer service is hit and miss. I have had some reps bend over backwards for me and others just shrug me off.

I will do whatever I can to not deal directly with one of the incumbents.