There's some interesting shifting going re: social media & politics.
Twitter made their decision about political ads. I guess it was a hard call... revenue potential. Meanwhile, Twitter is coming under more pressure and scrutiny. Politicians, moguls and such use it. If they feel twitter is being unfair (or just unfavourable) to them.... Trump isn't Pewdiepie.
Youtube has been generally backing away from "hot" content. Covid & Floyd George were very visible examples. Searches and recommendations directed people to official and TV content, not "youtubers."
Alphabet just don't want some random video on covid, police protests or whatnot going viral... not unless the channel is NBC's or something. The risk-reward is terrible. I'm guessing that "politics" generally will follow this route on youtube. They just want to be light entertainment. They want out of the heat.
Facebook though... FB have an overwhelming interest in politics. Politics is going to be a big revenue source. It's also an important content source. The moral hazards here are insane. Zuch makes Murdoch look quaint. The small details of these policies are media equivalents of gerrymandering, and they'll have a lot of influence on politics in the coming years.
Twitter made their decision about political ads. I guess it was a hard call... revenue potential. Meanwhile, Twitter is coming under more pressure and scrutiny. Politicians, moguls and such use it. If they feel twitter is being unfair (or just unfavourable) to them.... Trump isn't Pewdiepie.
Youtube has been generally backing away from "hot" content. Covid & Floyd George were very visible examples. Searches and recommendations directed people to official and TV content, not "youtubers."
Alphabet just don't want some random video on covid, police protests or whatnot going viral... not unless the channel is NBC's or something. The risk-reward is terrible. I'm guessing that "politics" generally will follow this route on youtube. They just want to be light entertainment. They want out of the heat.
Facebook though... FB have an overwhelming interest in politics. Politics is going to be a big revenue source. It's also an important content source. The moral hazards here are insane. Zuch makes Murdoch look quaint. The small details of these policies are media equivalents of gerrymandering, and they'll have a lot of influence on politics in the coming years.