Is it really the case that advertisers won't pay for it though?
I get that many advertisers won't, but even companies who do want to advertise on controversial content don't really get the choice to do so, since platforms seem more prone to flat out removing/banning said content rather than putting it behind a 'controversial' flag and letting advertisers opt in/out of advertising on it.
These sites already have systems to mark what kind of content something is, and advertisers can already choose to market on content in some categories and not others. So it'd seem like if there are companies willing to pay for such speech, they should be allowed to.
I get that many advertisers won't, but even companies who do want to advertise on controversial content don't really get the choice to do so, since platforms seem more prone to flat out removing/banning said content rather than putting it behind a 'controversial' flag and letting advertisers opt in/out of advertising on it.
These sites already have systems to mark what kind of content something is, and advertisers can already choose to market on content in some categories and not others. So it'd seem like if there are companies willing to pay for such speech, they should be allowed to.