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I appreciate your comment. I don't have much time at the moment to reply, but I'll say this:

First, I would encourage you to seek out this kind of feedback broadly and systematically (as you probably already are).

Second, perceptions change slowly.

Third, with regards to viewing established players with skepticism, savvy people follow the money. Can you break down the financials of Elsevier and its parent company, the RELX Group? How much of these profits come from closed-access journals versus some of the newer initiatives?

Fourth, though it is less common, some organizations do put effort into long-term initiatives that may cannibalize their cash cows. Let's talk about what history has to tell us about those companies and those transitions.



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