Advertisers want people with disposable income.
People without much disposable income get really targeted ads (they won’t pay for the privacy).
People with disposable income pay for the privacy service and don’t get ads or get poorly targeted ads.
It then becomes more like traditional ads that get broadcast to everyone.
So the policy shoots itself in the foot.
I'm sure Google has good numbers on this from YouTube premium.
Video streaming (and music streaming though not as much anymore) also have premium versions without ads.
I think people are willing to pay for an "ad-free" experience on some services and still see ads elsewhere.
Advertisers want people with disposable income.
People without much disposable income get really targeted ads (they won’t pay for the privacy).
People with disposable income pay for the privacy service and don’t get ads or get poorly targeted ads.
It then becomes more like traditional ads that get broadcast to everyone.
So the policy shoots itself in the foot.