How does $10/year solve that problem? Seems more like you'll get a lot of people saying "Oh, is that all they're doing to me? Great! I guess there's no problem here!"

I mean, if people found out there was a $1000 or $10,000 vein of value to mine, yeah, people might get upset and demand a more "fair portion", but they're not going to get upset over $10/year.

The problem isn't the amount of money the companies are making on your privacy, the problem is what they are doing to make that money. I'm appalled at the damage to society they're willing to do to make that little money, but you're not going to convince anyone of any problems by focusing on the "little money" part.

Or they don't care.

I like to think they don't know. I fear they don't care.

The sense I get is in general, people worry about the average case, not the worst-case scenario, when it comes to privacy.

... and honestly, that might be the correct risk assessment for the average person. The worst-case scenario only happens to a few people.