> Then there's the railing against the large targeted-advertising companies (I guess that's what they have most in common). There's technically been a trade already. Our data for their services.

So for whatever service they offer, we give them data. And extra secondary income from every third party they pass that same data along to. And the risk of first party data breaches. And the risk of data breaches from any other party that gets access. And likely that same data getting scraped by aggregators just from being used.

The deal is by no means equal, and we the customer pay dearly.

I'm quite happy with the idea of making it expensive to retain any data that's not required by law or explicit operational need.