Maybe it's that TV itself is mostly bland and ad friendly, non-controversial for that very reason. Content that is obviously for entertainment purposes is cool to put ads on. TV had few channels and programs that weren't for the general population, so you wouldn't have The KKK Weekly or Cool Communism that advertisers would have to avoid.
That's different on YouTube, where the content is much more heterogeneous, where you have super-optimized, ad-friendly influencers with millions of subs who take great care not to offend (and are therefore great to throw ads at) next to fringe political ideas and people with mental health issues presenting their world view.
I believe funding is often considered as an endorsement, and ads are the primary source of funding for most media companies. Similarly, you'll often see disclaimers on Twitter "retweet != endorsement" because people tend to understand it as such.
I believe that the bigger deal is subconscious association. I have no idea whether it's true, but putting McDonald's ads next to a documentary on factory farming seems unwise.
That's different on YouTube, where the content is much more heterogeneous, where you have super-optimized, ad-friendly influencers with millions of subs who take great care not to offend (and are therefore great to throw ads at) next to fringe political ideas and people with mental health issues presenting their world view.
I believe funding is often considered as an endorsement, and ads are the primary source of funding for most media companies. Similarly, you'll often see disclaimers on Twitter "retweet != endorsement" because people tend to understand it as such.
I believe that the bigger deal is subconscious association. I have no idea whether it's true, but putting McDonald's ads next to a documentary on factory farming seems unwise.