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When either party takes on more risk in a deal they want compensation. This is perfectly understandable.

If an author wants access to the distribution network of a certain publisher, they must pay.

Ever wonder why the biggest authors don’t simply run their own publishing houses? They understand the value provided. And they rarely if ever reach 50% in royalties (I’ve never heard it, in many decades of following professional writing).

What I do find is authors generally have no idea of the value provided. In which case they’re welcome to self publish. But self-publishing rarely results in great sales either.

Both avenues have pros and cons. That said, I’d likely still choose a publisher, since my time is also important, and I’d prefer not having to be average in a dozen skills when I can invest effort at being much better at a few.




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