To me it's more about trust regarding the data being gathered and what it is being used for. I care a lot more about how a company can misuse that personalized data to say sway an election.
If the data being gathered is purely to give me better recommendations for better targeted products then sure. If that level of personalization is restricted to just me as a user where I and only I can select the ad selection and that personalization remains on my machine.
The Facebook CA scandal demonstrates to me how frankly these companies are straight untrustworthy. I do not want political/security/insurance/job agencies getting anywhere near any of this data.
If the data being gathered is purely to give me better recommendations for better targeted products then sure. If that level of personalization is restricted to just me as a user where I and only I can select the ad selection and that personalization remains on my machine.
The Facebook CA scandal demonstrates to me how frankly these companies are straight untrustworthy. I do not want political/security/insurance/job agencies getting anywhere near any of this data.