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Doesn't this de-incentivize founders since they're giving up their most valuable asset, their equity?


Good question. It hasn't empirically. See founders taking money off the table in secondary in series A, Airbnb etc.

Plus, financially derisked founders are paid a premium (those with previous exits) by VC.

So we know that this is mostly an academic argument, but it is a resasanoble concern.

Moreover, if 90-95% of your holdings are your company, you are still motivated to make it a success, despite the 5-10% diversification. And most great founders are motivated by more than pure financial upside.


Only 1-5% of founder's shares are contributed. 95% or more retained. It's insurance; not a plan B.




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