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This is a great idea. I'd be willing to do this with my keto cereal companies if there was a pool of other promising food startups.


We're invested in one. TrueMade Foods. Send me a note if you want to talk with them.

https://www.truemadefoods.com/


I would suggest for this to work as a way to share risk, you would want to have a pool of companies whose returns are not correlated.


It works both ways.

1. In a verticalized approach, your startup risk approaches your sector risk, if pool is large enough.

2. In a stage based pool approach (sector agnostic), risk is more diversified but rankings will be less meaningful. For ex, a rocket company founder may not be a good judge of CPG companies.


Fair points.

Does it depend on what you are hedging against, maybe? i.e. "my startup not being successful" vs "the economy tanking/oil prices trebling/whatever".


It does. In a verticalized approach, if you pick the right sector (biotech for ex) and other founders see the value in your work, you can get rewarded even if your company fails for reasons to of your control.

Even in a shock scenario, there are sector winners (see biotech and funeral homes in covid pandemic)




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