Unfortunately it's like Alien vs Predator. Whoever wins, we lose.

At first, me too.

But amazon doesn't have a search monopoly, millions of android devices, google maps, or youtube to drive the sales.

Neither do they have the huge amount of data google already have on people.

Now there is a possibility that google fails because sales require a lot of IRL stuff they suck at. So maybe it will be a balanced game.

But if they win, it's going to be a nightmare.

Unrelated, but I'm also quite worried about Apple deciding to become a bank one day.

> But amazon doesn't have a search monopoly, millions of android devices, google maps, or youtube to drive the sales.

Don't forget that something like ~70% of their income comes from AWS. They may not be as visible as Google on the net but they are pretty much the largest provider of web services.

Sure but they make this money in B2B, not using customers data.

It is a good move, until amazon starts taking blatant measures like banning traders with google shopping fronts.