Implement AMP and get rewarded with a carousel position (ie. better rankings). Implement a faster-than-amp experience using plain HTML+CSS and get... at worst: nothing. At best: you'll get up-ranked slightly.
But, no matter how much faster (or better) your page, you will never, ever, be above, or in the carousel.
How do you consider that "baseless"? It's obvious that Google rewards sites that do things the way it dictates.
But, no matter how much faster (or better) your page, you will never, ever, be above, or in the carousel.
How do you consider that "baseless"? It's obvious that Google rewards sites that do things the way it dictates.