Amazon's search engine is pure garbage and for a company this size, and with their status, it's quite embarrassing.
Just a quick example: I saw some nice furniture on Amazon by a brand named Rivet. Turns out this is one of their in-house brands. I wanted to know more about their other products so in one of their listing, I clicked on the brand's hyperlink, expecting to be redirected to the brand's page...
But nope, I landed on a generic search page with, among other things, metal rivet items! Truly mind boggling. So in the end, I had to use Google search to find the actual page.
Just a quick example: I saw some nice furniture on Amazon by a brand named Rivet. Turns out this is one of their in-house brands. I wanted to know more about their other products so in one of their listing, I clicked on the brand's hyperlink, expecting to be redirected to the brand's page...
But nope, I landed on a generic search page with, among other things, metal rivet items! Truly mind boggling. So in the end, I had to use Google search to find the actual page.