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To get more responses to your surveys, make your surveys shorter. The massive response rate will make up for the loss in granularity; most of the granularity is not actionable anyway. The tricky thing is that some huge, in-depth survey looks better to your manager, whereas the simple one looks lazily developed.


If the response to a question isn't actionable, it's a bad question, not a problem with the question's granularity.




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