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I would be delighted to help if you want to write one.


Thanks, this seems like an important phenomenon, someone must be studying this somewhere, wonder if there are other terms or phrases used to explain this? Would this fall into puff pieces?

https://en.wikipedia.org/wiki/Puffery


In 2016 there were 5 PR firms for every reporter [1]. Really that means there were 50 PR firms for every reporter (most of whom work for PR firms). Really, the easy thing to do is count the honest reporters using graph theory or whatnot. We can do this. There really are not that many.

If I am not for myself, who is for me? When I am for myself, what am I? If not now, when? (Pirkei Avot 1:14)

[1] https://www.ragan.com/there-are-now-nearly-5-pr-pros-for-eve...




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