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Exactly. We can see that in the future for the examples from the article too.

When Google started promoting Google Flights and Hotels over other sites, they did not offer close to the best information. In fact, as the article claims, they still don’t. Yet despite that competitors are losing traffic and going out of business (eg. Hipmunk).

It’s not hard to see where this leads over time. The competitors struggle to stay in business or even get the traffic needed to improve their products while Google gets to keep investing and iterating. Maybe in 5-10 years they’ll have a product better than the existing ones, but they’ll also have driven most competitors to obscurity.



not my experience. The experience at Google Fllghts is 100x better than any other flight search service. It's like the difference between Google Maps when it shipped and Mapquest. Mapquest was instantly a joke with its server side rendered pages. Google Flights is fast. Every other site is slow.


If you read the article they highlight the fact that they omit routes and prices at times that can be found on IATA.

For me, speed is one factor of product quality, but result integrity is the thing that I care the most about.




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