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> don't enter into an exclusive contract, and pick instead a contract that allows them to market in other places as well.

It's not like you get to tick off a feature list in your contracts to get all the stuff you want. Audible is likely paying them for exclusivity and they're getting read and promotion out of it that other publishers aren't able to get them. The author's goal is to get their work to where people who want to read it are. It a weird sift of responsibility to expect the author to concern themselves with how the overall audiobook market shakes out for consumers or even other authors. They have no leverage in the negotiation to make those decisions unless they're like Stephen King.



> It's not like you get to tick off a feature list in your contracts to get all the stuff you want.

Yes, actually that's exactly how it is. The author can choose if they want it exclusive or not, and Audible will offer them some money to go exclusive.

And they are not required to take that money.




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