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Yeah, I remember when that first started happening, and I agree it was really frustrating. The funny thing is that I no longer channel surf, so I no longer hit this. I realized the other day that I haven't watched cable TV in a long time. My TiVo is empty and has been for a long time, but I watch TV every night using streaming devices instead.


> The funny thing is that I no longer channel surf

The cynical side of my brain feels that this is exactly what TV stations and show producers wanted. If it's fast and easy to spin the dial and maybe stop on a competitor (and more importantly, watch their ads instead of yours) then you have to put our quality product and not annoy the customer with as many loud and irritating ads, which means that you don't make as much money from the content that bookends your ads.




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